At the end of this summer a awaken of surprise spread along the casino message boards — several dozens of new casinos with Microgaming software suddenly appeared. This ez slot online software is one of the costliest (along with Cryptologic), it is used by approximately 80 casinos, and the new one usually appears no more often than once in a 1 fourth. That is why gamblers’ surprise is quite natural…
It has turned out that all this is white label casinos by Casino Share (relatively new casino with Microgaming software). So what is white label? White label is a kind of a small side of an existing casino, which can be developed under its very own name.
The machine is as follows: software producer, RTG, Microgaming, or Casino Whole village on Net type company, producing software for casino and selling it to the clients, is on top. A supplier’s software is generally similar, the game set is sort of the same, the financial central processing unit is often common. Here the question about competition appears concerning not only casinos from the different producers (here the differences and, therefore, grounds for competition exist), but also the same producer’s casinos, where there are not so many ways to be marked out. Methods of attracting the clients are various: some advertise themselves online and off-line, some organize great actions, almost all use partnership programs.
Some of the casinos make contracts with a software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested could get “his own” casino. The scheme is usually as follows — an associate pays a relatively bit (several thousand, maximum several tens of thousand dollars) and for this money gets a standard site, software for clients’ downloads, where the name and logo chosen by a partner, not those of a parent casino, stand. Financial transactions are made through the parent casino cashier, support services are provided the same way. Customization and design, customer service, player hosts, fraud control, web design and maintenance as well as internal marketing. White label casino software producers provide cheaper, fully serviced and managed casino websites that leave the proprietor or affiliate free to concentrate on marketing. Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites without having to manage technical, business, licensing and operational structure. The initial instalment applies casino customization, after that an associate gives about 50% of the profit to the parent casino.